Trademarks & Branding
The Egan Nelson trademarks and branding team helps emerging companies create and build iconic brands. We represent technology and consumer products clients in trademark prosecution and enforcement matters, both domestically and abroad.
E/N helps clients secure trademark registrations for their company names, products, slogans, logos and designs. From startups selecting their first trademarks to middle-market companies managing international portfolios, we provide a pragmatic, business-focused perspective on trademark rights and brand protection.
Our team helps clients maintain their unique, recognizable brand by enforcing trademark rights against competitors. We often leverage registered trademarks to successfully enforce brand rights without the need for litigation. If litigation is unavoidable, our team has the experience needed to win cases in federal court, in domain name arbitrations, and at the Trademark Trial and Appeal Board; as well as a broader network of subject matter experts to collaborate with, if necessary, to ensure right-sized representation from smaller disputes to high-stakes bet-the-company matters.
In addition to enforcement, E/N’s trademark lawyers conduct intellectual property diligence for mergers and acquisitions and negotiate brand license agreements.
We use modern legal technology and a low-overhead platform to deliver world class, accessible trademark counsel that is right-sized for early-stage and middle-market companies.